How does someone market a product that is as boring and common place in the American home as a blender, and make it stand out amongst the competition? Well, by showing it doing things people never thought of. In this example the product in fact is a blender, but you’ve never seen anything like this. The folks over at BlendTec are using using youtube.com as one of it’s marketing vehicles and showcasing their blender’s power by turning some of your favorite things into smoothies. Glow sticks, batteries, magnets, ipods and iphones, most things you wouldn’t think of putting in a blender. I don’t know if it’s the 12-year-old still trapped in my body, or watching too many Mr. Wizard episodes, but it is captivating watching this thing all wacky-go-jackie on an iphone. It’s fun for the whole family! Now I admit the price tag is a bit steep at $399.95, but if you can afford to put an iphone in it, this price won’t make you blink.
View the history of the blender (invented in Racine, Wisconsin).