Five men push an entire industry
October 15th, 2007

I love this band, if not for their music, but for their tenacious appetite to redefine “music”. The little band that could has done/is doing it again. Being forward thinking and at the front of the music world has never been a problem for Radiohead, and with their latest move it again underlines their importance in musical circles. Their latest album In Rainbows, was released last week without a record label, but not without fans, respect or ingenuity. After not being able to sell their album as a collective whole on iTunes, which requires artists to sell releases also as individual purchasable tracks, they decided go it alone, and creatively at that. A fan of Radiohead can now purchase their album in it’s entirety on a special website. The fans can also, and here’s the kicker, pay however much they want for it. They can decide what it’s worth to them, ten cents or ten bucks. The more avid fan and collector can purchase the yet to be released disc box which will be sent to them including the cd, 2 x 12″ vinyl and a cd of extra songs, digital photos and exquisite packaging for around $70 usd. I am curious what the RIAA has to say about this latest experiment in the music world. Oh and if you’re wondering about the music, this is as strong, if not stronger than their last record, which makes this all the more interesting.
Categories: Music, Advertising/Marketing.

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