Y&R and director Garth Davis Created “Burst,” a commercial for Schweppes soda company. It was shot with Phototron cameras, which shoot up to 10,000 frames per second and make an instantaneous action, seem like a feature film. It’s really quite interesting how something that is so ordinary, at least in childhood anyway, becomes completely different in this context. Breaking a water balloon, something all of us have done, but showing it in a way that makes you stop and marvel at it. And this is a soda commercial? A little different feeling than being endorsed by a celeb, or anything that I remember seeing. The music and slow motion make this spot much more dramatic and beautiful, and inherently more adult. But is that such a bad thing?