This is a commercial I posted for St. Patrick’s Day, but I found this 9 minute video that explains how it was created. (This includes the full commercial at the end.) The creators of this couldn’t have picked a more difficult place to shoot a commercial, but the finished result underlines the importance of creativity and commitment to a project. The rumor from Ad Age is that this cost Guinness 20 million to make, I wouldn’t doubt it. Enjoy this mini-documentary on how to make an expensive/amazing commercial for, what else? Beer.