If you are in a creative industry, you know how hard it is to get something good through. By “good” I mean, not completely diluted from your original idea, not forced, and not tampered with. (If you shutter at the phrase, “make the logo bigger” than this is especially for you.) Death Cab for Cutie for the last album “Plans” opened it up to directors and artists. They would put out a DVD of every song off the album accompanied by an original video created not by them, but of Directors and Artists that wanted to work with them. The makers of the video could do anything they wanted within reason, and the band members were not to appear in it. So Directions was released and was a very progressive experiment. Rob Schrab was chosen to do the song “Crooked Teeth” and I think it is one of the best video’s period. It’s sad that the label didn’t release it as the bands “official” video when the song became a single because it is that good. I also included a mini-making of to see how it was done. Schrab’s work is original and expressive and kitschy at the same time. it of the Directors/Artists design with no tampering. Kudos to the band who can create great music, but fall short in my eyes when it comes to videos. It’s not their fault most likely as there are too many cooks in the kitchen when it comes to band promotion at big labels. The key? Let directors, artists and creatives do what they do, and you can get original results.Check out more of Rob Schrab’s work www.robschrab.com