This is a cool Toyota Television spot that is airing in Australia. The light music is instrumental in illustrating the mere thought of how many people and hours and ideas it takes to build a car. This simplifies/dumbs down what it takes in a refreshing and fresh way. A simple concept, but powerful in the fact that not a word is spoken. This is Every Bit as Brilliant as Toyota is.
Posted: August 28th, 2008 under Advertising/Marketing.
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How do you wash clothes in Spain? Well with Flor of course, apparently Spain’s most versatile laundry detergent ever. Take that Tide! Need your battleships squeaky clean, or at least smelling of flowery freshness? Thank-you Flor, Now I can wash my socks and fighter jets in the same load, AND YOU CAN TOO! Just pop them in that 400 square foot washer you own and away we go. (REMEMBER to set your fighter jets cycle to delicate for the sensitive equipment on board.) But seriously aren’t these cool? This series of 3 print ads ran in Europe where they are a little more open to this kind of advertising. These ads are well constucted and definitely get the point across. If your idea is super-strong like this you don’t need body copy to tell consumers what it will do for them because they already know. [created by EURO RSCG Spain]
Posted: August 26th, 2008 under Advertising/Marketing.
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I was drinking a coke and stumbled upon this one. (me and a billion others.) What a smart idea though-Showing how coke is seen on cans in other countries really gives a sense of how far Coke actually reaches, what a world-wide brand has to do to be relevant where it’s sold, and the unity this whole campaign creates in relation to the olympics. Cokes brand is titanium-strong when you can see other languages printed on the side of the can, but instantly know what it is. I like how even the foreign letters feel coke-ish, although some do more than others. A simple and solid product design that speaks volumes. The bottom coke visuals are just inventive and clever product design they’ve incorporated before.
Posted: August 22nd, 2008 under Advertising/Marketing.
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I saw this Redvines commercial on VH1 and it really stood out to me. It takes the Redvine licorice and uses it in an interesting organic style animation where it climbs a wall and a couple picks it off of it’s red vine and they eat it. Kinda reminds me of the Skittles “Taste the Rainbow” campaign where the candy fell from a rainbow colored sky like rain, and people caught it in their hands and ate it. I wonder if this style only works for food, or candy in particular? I can’t see something recognizably man made like a lawnmower working in the same way. People walk along a forests edge and out comes a lawnmower and you instantly start mowing with it. We associate food, and I guess candy with coming from nature in some way, and the ads push this thought, even though skittles and Redvines aren’t exactly grown on trees. (beakers maybe) An interesting commercial using the product in a way that wouldn’t normally be thought of, and maybe that’s why it stuck with me.
Posted: August 18th, 2008 under Advertising/Marketing.
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If you’re going to go, by God do it in style. And if your style involves good and cheap beer, and your idea is a coffin that looks like your favorite beer, a Pabst Coffin makes sense, almost too much so. Bill Bramanti from Chicago loves his idea. He had this coffin specially made to be buried in because it’s his favorite beer of course. He doesn’t plan on using it anytime soon, so right now it’s doubling as a cooler for, you guessed it. I’m seriously surprised this guy isn’t from Milwaukee, but I guess some of us are too busy here drinking or brewing it to think of being buried in it.
Kudos for Bill coming up with this idea because it’s probably the one market Beer companies haven’t “tapped” yet for their brands. (Though I think a St. Pauli Girl can coffin would be cooler, but that’s obviously for different reasons.) Sadly though this new idea might spark an epidemic among brands. You know some guy is going to see this and make his coffin look like a Nascar racer or worse. I’m thinking football logos, baseball, basically anything to to with sports, beer, who knows — my only question to Bill on his Pabst coffin would be, does he plan on being buried in a full or empty can?
Posted: August 6th, 2008 under Everyday Life.
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