I saw this Redvines commercial on VH1 and it really stood out to me. It takes the Redvine licorice and uses it in an interesting organic style animation where it climbs a wall and a couple picks it off of it’s red vine and they eat it. Kinda reminds me of the Skittles “Taste the Rainbow” campaign where the candy fell from a rainbow colored sky like rain, and people caught it in their hands and ate it. I wonder if this style only works for food, or candy in particular? I can’t see something recognizably man made like a lawnmower working in the same way. People walk along a forests edge and out comes a lawnmower and you instantly start mowing with it. We associate food, and I guess candy with coming from nature in some way, and the ads push this thought, even though skittles and Redvines aren’t exactly grown on trees. (beakers maybe) An interesting commercial using the product in a way that wouldn’t normally be thought of, and maybe that’s why it stuck with me.