I was drinking a coke and stumbled upon this one. (me and a billion others.) What a smart idea though-Showing how coke is seen on cans in other countries really gives a sense of how far Coke actually reaches, what a world-wide brand has to do to be relevant where it’s sold, and the unity this whole campaign creates in relation to the olympics. Cokes brand is titanium-strong when you can see other languages printed on the side of the can, but instantly know what it is. I like how even the foreign letters feel coke-ish, although some do more than others. A simple and solid product design that speaks volumes. The bottom coke visuals are just inventive and clever product design they’ve incorporated before.