Doublemint Gum - Then and Now
September 10th, 2008
I think it’s fun sometimes to see the progression of a brand through the years. Here is a Doublemint commercial that ran pretty heavy back in the 80’s and here’s one that is being shown now. These are just 20 some years apart age wise, but miles apart content wise. Remember that this commercial is just for gum. The stuff you chew. Not Hubba Bubba, Bubblicious, or even Big League Chew, this is the 5 stick Doubleminty Big Reddy gum, that I guess is a little more adultish, but the spots are on MTV. I must say though the effects are pretty sweet. (pun intended) Between this and the Redvines commercial I put up a couple of weeks ago, this just helps illustrated a lot of money is spent on candy commercials. Or none at all. Go figure.
Categories: Advertising/Marketing.

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