advertising design and the culture that surrounds us

The New PC, again


The Jerry Seinfeld and Bill Gates Vista commercials have been scrapped. Already. Before you could even figure out what was actually happening in them, and from what I hear they weren’t really leading to anywhere are done. (Seinfeld make a commercial about nothing? What?) 2 weeks and a lot of money out the “window”, here are the newer commercials from Microsoft that try to identify with you, the user. And like borrowing ideas from Apple for their operating system, they have a dead ringer for PC guy John Hodgeman kick off this 30 sec spot. Do these work? I’m not sure, but they are better than the unfocused meanderings of Gates and Seinfeld. And why is Microsoft scared of Apple? They have 80% of the market, (In desk-top operating systems anyway) So why are they reacting this way to Apple’s campaign? Could it be the not so successful Zune? Apples growing brand and now new phone market? Well at any rate it is fun that they now care more about a company, they could care less about before.

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