These ads put out by Russian Bear Vodka started in South Africa to help curtail drinking and driving. They have this propaganda/dictatorish feel to them and appear to be in the russian language, but upon closer inspection (looking at them in a mirror) they reveal their true message. Does this clever trick make them any more/less effective in actually slowing down drinking and driving? I’d be curious to know, but would probably bank on not really. But they do ad a fun twist to the ads and deserve a nod here.