There is something about a television ad that doesn’t have words that intrigues me. Does it have a song, or sound, or is it strictly visual and silent. As one who totally subscribes to the “less is more” idea wholeheartedly, it’s fun to see these types of commercials in action. Television commercials that don’t have words have to work harder at drawing a viewer in to pay attention to the message they are trying to relay, and I think it’s this very limitation that drives them harder and farther to get that message across in an interesting and memorable way. The marketers have to make sure that without a doubt you look up from you newspaper, magazine or at the screen when walking for a snack and are intrigued enough to pay attention and take their message away with you or it fails. I think this ad succeeds. I won’t reveal what it’s for because it’s a nice surprise, as it shows the product in a new and unexpected way, which helps keep their brand in your brain.