advertising design and the culture that surrounds us

This is Kia?

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I ran across this ad and thought it caught my eye. I really like ads that you can interact with, I’m not sure if that’s everybody or just me. This was a cool looking, typical, SUV and you could pick from one of six grills with logos on them to figure out which one matched correctly. Now what’s really fun that you can’t see through your monitor is that these six front grills were stickers. When you peeled them off the word “WRONG” was printed behind the sticker on all of them except for the Kia one that said “CORRECT. The Kia Borrego, a new kind of Luxury SUV.” When you flipped the page over the ad continued on the back and told you all about the vehicle. Pretty cool. You would never think this ad or this vehicle for that matter was from Kia, and that’s the point.

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