When I grow up I want to be in adverting. Sounds pretty glamorous doesn’t it?

Posted: January 29th, 2009 under Everyday Life, Advertising/Marketing.
Comments: 1

The retro style animation of Peter Bjorn and John’s “Young Folks” video gives it some charm. It reminds me of scooby-doo or some fantastic Hanna-Barbara character meets the Brady Bunch. (Can I get an Amen for Jabberjaw or Snively Whiplash?) (or Mutley?) I think this video frames the song well and gives it even more character. It’s not perfect, it’s low-tech and in this age of computers and perfection it seems many bands, artists and even ad campaigns are going in this direction because of it’s more personal hand-made feel.

Posted: January 26th, 2009 under Advertising/Marketing.
Comments: none

MillerCoors is doing something creative for the Superbowl this year. Where Budweiser usually thrives, Miller decided if you can’t beat them, get creative. Instead of running some typical spots which cost 3 million for thirty seconds, they are running thirty 1 second commercials. Pushing the High Life brand of “a good beer at a decent price” this seems like a great marriage of the brand and cost savings.They also have a well designed site to match and explain the philosophy behind this idea. watch all of them here.

Posted: January 22nd, 2009 under Design, Advertising/Marketing.
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You have probably seen magazines where a celebrity’s photo is placed on the cover and obstructs some of the magazines name. This gives more of a three-dimensional effect and can be pretty effective if your name is Rolling Stone, Esquire even Good Housekeeping, (ie something recognizable and well known.) If you have a less recognizable name beware…

Posted: January 19th, 2009 under Design, General.
Comments: none

Love sushi? Me too. Out of 100 consumers all 100 of them chose Gin No Sara sushi over “Fancy Sushi” out of their own free will and for good reason.

Posted: January 12th, 2009 under Advertising/Marketing.
Comments: none

Wow are these German ads PROPOSED for Pepsi Max disturbing or what? Now from what I can tell these weren’t actually produced, but just the idea that they were on the table is disturbing. The idea is that Pepsi Max has only one calorie, and apparently he’s very very very lonely. I love edgy ads, but this turns me off, and more importantly doesn’t make me want to drink soda. Fortunately for Pepsi in Europe they felt the same, and that’s probably for the good. Had this campaign a little more Warner Brothers, Wile E. Coyote/fun/adventurous feel it might have turned it in another more fantasy drawn direction instead of what it is now. Not exactly “Be Young. Have Fun. Drink Pepsi.”

Posted: January 6th, 2009 under Design, Advertising/Marketing.
Comments: none