Wow are these German ads PROPOSED for Pepsi Max disturbing or what? Now from what I can tell these weren’t actually produced, but just the idea that they were on the table is disturbing. The idea is that Pepsi Max has only one calorie, and apparently he’s very very very lonely. I love edgy ads, but this turns me off, and more importantly doesn’t make me want to drink soda. Fortunately for Pepsi in Europe they felt the same, and that’s probably for the good. Had this campaign a little more Warner Brothers, Wile E. Coyote/fun/adventurous feel it might have turned it in another more fantasy drawn direction instead of what it is now. Not exactly “Be Young. Have Fun. Drink Pepsi.”