advertising design and the culture that surrounds us

Young Folks Retro Animation is Low-tech Charm


The retro style animation of Peter Bjorn and John’s “Young Folks” video gives it some charm. It reminds me of scooby-doo or some fantastic Hanna-Barbara character meets the Brady Bunch. (Can I get an Amen for Jabberjaw or Snively Whiplash?) (or Mutley?) I think this video frames the song well and gives it even more character. It’s not perfect, it’s low-tech and in this age of computers and perfection it seems many bands, artists and even ad campaigns are going in this direction because of it’s more personal hand-made feel.

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