Miller’s 64 Calorie Collection
February 11th, 2009

A great poster showing the calorie contents of other beverages you might order at the bar. Now Miller Lite, okay, Highlife Light sure I like it, but 64? I know people who drink it, but it’s not for me. Somehow in my mind it seems more Diet than Miller Lite and that’s saying something. Maybe Miller Lite had this issue when it first came out in 1974 (i’m guessing) but is now seen in the public conscious as normal with all the other “light” beers that have sprung up too. Maybe the second or third 64 tastes better.
Categories: Advertising/Marketing.

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