Here is Zack. He is 16. He woke up this morning and his boy parts are now girl parts. He now is trying to figure out how to cope with this, and when it couldn’t get any worse he starts going though “girl things.” This is the new viral video (in 9 parts) that is for Tampax and created by Leo Burnett in Chicago.

The mini-movie is shot well, almost too well. The confused Zack narrates over his trials and lets us know what he’s thinking, in a smart and savvy way – but is this any way to sell a product or build a brand? Would teenage girls choose Tampax because of this? I understand thinking out of the box and trying something different, I just wonder if this would be effective in actually generating sales. Go to Zack16.com to watch the story unravel.