advertising design and the culture that surrounds us

Health Care Gone Viral


Do I want to use the words “viral” and “health care” together to describe this video, even though it’s accurate? Yes. Providence St. Vincent Medical Center in Portland, Oregon did a dance in pink gloves to help breast cancer awareness. What they also did was show that their hospital staff are caring AND fun and this video is taking off all over the web showcasing them. For a normally conservative industry this is a bolder move, but one that is embracing how other industries are utilizing the internet and showing that health care can be a part of it. Kudos.

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