Snickers Really Satisfies with new spots
February 16th, 2010
Loved the Betty White/Abe Vigoda Snickers spot when it was shown during the Super Bowl. Saw this new one last night during the olympics with Aretha Franklin and Liza Minelli. I think this is a great concept that uses “classic” celebrities that are reawakened in front of our eyes, (Abe Vigoda is still alive?), for surprise and extra effect. Can’t wait to see what else is in their bag.
Categories: Advertising/Marketing, General.

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